Joseph Kelley has been proudly directing the digital marketing efforts for Like 2 Laugh Productions since May 2023. Like 2 Laugh Productions is a small business whose mission is to provide the positive energy that comedy can imbue upon workplaces of all types.
The primary skill I have developed and utilized effectively is running and analyzing direct marketing campaigns using Meta Ads Manager. For more information on the strategies I employ when deciding how to optimize a campaign for delivery, I’d recommend navigating to my Mock Marketing Projects tab, where I develop real marketing strategies for fictional products.
In working with Like 2 Laugh, I have gained a wealth of experience in several different marketing channels including cold outreach, social media marketing, and graphic design. Additionally, I have taken post-collegiate courses to gain familiarity with several industry-standard platforms such as MailChimp, Hootsuite, and HubSpot and put them into practice at Like 2 Laugh. For more information on my post-collegiate learning, please navigate to my Academics tab.
My first major assignment was to direct the aesthetics of our revamped company website www.like2laugh.com. I was entrusted with the responsibility of providing my chosen web designers with creative direction surrounding color choice, typography, layout, content, and functionality. A summary of my choices and rationale behind them can be found in my Project Showcase tab.
My second major assignment was to determine ways we could improve efficiency for our sales and obtain more customer data. I prepared blueprints and flowcharts of ways we could modernize sales and open up the pipeline. More details can be found in the Project Showcase tab.
From 2017 to 2022, I have been employed at a variety of venues including Lucci’s Supermarket (Now McKinnon’s Grocery) & Bunratty Tavern, where I developed my passion for service excellence. A summary of my previous employment history can be found on my resume.